Phewww, finally after a few months of endless work and very little sleep we launched our new web design along with our brand identity. I had been putting it off for a couple of weeks now to give us time to showcase our latest products and on March 16, 2010 after the earthquake woke me up (4.04am) I could not go back to sleep. I made myself some orange tea and began working on the computer. A few hours later I successfully transfered the new site from our development server and made it live.

Our initial compositions consisted of black, white, grey, and red tones but before we moved forward with the design Sr. and I came to the conclusion that the colors were not that inviting and wanted something a bit warmer. Hence, we decided to go with tones of brown, orange, yellow, and white.

This is our third design and brand identity in our two years of doing business online. We are very pleased with the new look and are going to keep it for a good while.

We custom made our snap heads to include our JV logo along with velvet pouches to store all of your Urban Wrist products.

With the birth of our new site we launched and introduced our Vintage Leather Belts collection which many of our customers were inquiring about.

The new system also allowed us to take on Affiliates and Drop Shipping accounts.

Sr. and I hope you are pleased with Urban Wrist and our new look.

-J Jr.